In a rather unexpected move, Ford has come up with a novel way to address a concern among electric car buyers – the absence of that familiar gasoline smell. They’ve unveiled a fragrance called “Mach-Eau” to cater to the olfactory preferences of those who feel nostalgic for the aroma of gasoline as they make the switch to electric vehicles.
Ford cites a surprising statistic: 70 percent of electric car buyers claim they’ll miss the smell of gasoline. Ford worked with Olfiction, a UK-based fragrance consultant, to develop a perfume that not only retains the essence of gasoline but also adds some interesting twists, in order to address this issue.
The development of Mach-Eau involved a rather intriguing concoction of chemicals designed to mimic the scents you experience in a car – from the interior to the engine to petrol itself. This blend included benzaldehyde, which produces a scent reminiscent of almonds commonly found in car interiors, and para-cresol, responsible for the rubbery smell of tires. These foundational elements were then combined with notes of blue ginger, lavender, geranium, and sandalwood to introduce metallic, smoky, and even more rubbery undertones. Interestingly, they even included an ‘animal’ element to pay homage to the Mustang heritage, subtly evoking associations with the iconic horse emblem.
Ford claims that the outcome is a high-end scent that tantalizes the senses with smokey undertones, rubbery notes, and a hint of the distinctive character of the automobile industry.
While it’s not intended for sale to the general public, a fortunate few have had the opportunity to experience it firsthand.
So, why go to all this trouble to create a fragrance? Ford’s primary goal is to promote their upcoming electric vehicle, the Mustang Mach-E GT, which is the high-performance flagship of their electric vehicle lineup. This super cool car has a super powerful engine with 480 horsepower, and it can go really, really fast! It can zoom from 0 to 62 miles per hour in just 3.7 seconds, which is faster than a blink! If you love cars and feeling super excited when you drive, this car is gonna make you really, really happy!
Ford unveiled this unique fragrance at the renowned Goodwood Festival of Speed, an event that typically draws dedicated car enthusiasts from around the world. Ford has been working hard to dispel electric car stereotypes and show conventional automobile enthusiasts the thrill and possibilities of electric vehicles. This reveal is a part of that effort.
A recent survey commissioned by Ford revealed that a significant number of drivers, one in five, would miss the smell of gasoline the most when they switch to an electric vehicle. With Mach-Eau, Ford hopes to engage the senses of these drivers and showcase the incredible performance of the Mustang Mach-E GT, aiming to win over even the most die-hard fans of traditional gasoline-powered cars.
The Mustang Mach-E GT is now available for online orders, offering a seamless transition into the world of electric performance vehicles.
In Ford’s own words, “The Mach Eau fragrance is designed to give them a hint of that fuel-fragrance they still crave. It should linger long enough for the GT’s performance to make any other doubts vaporize too.” With this unique marketing approach, Ford seeks to capture the hearts and noses of future electric car enthusiasts.
Written by Rajat Raj News Article Writer and Social Media Manager
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